With Laura Bush serving as the Honorary National Chair, the Share a Story initiative seeks to promote children's literacy by getting parents and caregivers involved in the process.

Eyepop's goal was to infuse pictures, song, stories, rhyme and story - all the "conduits" through which adults can increase a child's reading and verbal abilities - into a single, minute-long interstitial.

Clickity Clack features Rick's vibrant chalk animation design set against Eddie's rythmic children's story, and draw on the talents of animator HELENA USZAC (Funline Animation) and composer JOE CARROLL (Manic Moose Music). 

It is currently airing nationwide, nearly every morning.